Audit
We name the waste: search terms that should never have matched, duplicated conversions, campaigns bidding against each other. Findings in writing, with a figure attached, before you commit.
01 Where the
money goes
Broad match with no negatives. Smart campaigns nobody reviews. Conversions counted twice, or not at all. Ads pointing at a homepage instead of the thing being advertised. Every account we audit has at least three of these, and each one quietly bills you every day it stays.
Drag to turn it. Illustrative — the median share of spend we find going to searches that never convert, before and after the first quarter.
Median share of spend recovered in the first ninety days.
Negatives, bids and tracking fixed inside the first fortnight.
We work inside your own Google Ads account. You keep the history.
02 What we
actually manage
Every query that triggered an ad, reviewed by a person. The ones that will never buy become negatives that week.
Conversions tied to booked work, not form loads. If the numbers cannot be trusted, every decision after them is a guess.
03 How it works
step by step
We name the waste: search terms that should never have matched, duplicated conversions, campaigns bidding against each other. Findings in writing, with a figure attached, before you commit.
Campaigns split by intent and margin, negatives applied, conversion tracking rebuilt to count real enquiries. This is the fortnight that usually pays for the year.
Ads, audiences and landing pages tested against each other continuously — never more than one variable at a time, so you know what actually caused the change.
Once cost per lead is predictable, we push budget into what works — and tell you plainly when a channel is at its ceiling. Most agencies never say stop. We will.
In their
own words
“The SEO work done by Ben and his team has been .”
Oktoberfest HausCEO“We have enjoyed working with Ben on multiple projects and he has been a . His suggestions on geo tagging and overall work seem to be !”
Jonathan B.E-commerce“Thank you so much Ben. You better than I did. You knew what I needed and how to execute it for me.”
Lynn S.CEO“Ben is at what he does. Good .”
Simon C.Window business“We have been working with WSEO agency for the last on various online and offline projects.”
Antonio F.CEO“Ben and has been very helpful and in our projects.”
Miguel Q.CEO